Polar Explorer Eric Larsen
Atwater Set Up
Partly sunny 25 degrees F
26 January 2007 | Salt Lake City, Utah
I arrived in Salt Lake City yesterday after a relatively painless day of air travel. A slight delay in Denver and then the potential to get bumped. I was close to being $300 and a free lunch richer, but alas, it wasn't to be.

The Wisconsin Pharmacal (Atwater Carey and Potable Aqua) gang showed up around three and we went to the Salt Palace to begin setting up their booth. I'd like to say everything went smoothly, and for the most part it did.

The false front of the 'log cabin' in the picture is divided into thirds (pictured with Andy Wundrock, Wisconsin Pharmacal VP and Buck Tilton, first aid uberman). Somehow per Mike Kermendy's directions we managed to switch the two huge boehmeth outer sections. Overall, it was a character building experience.

Today was more of the same. Setting out carpet, putting up displays, taking a break, taking another break. You get the picture, right?

Looking forward to tomorrow when Outdoor Retailer starts in earnest - how can you not love outdoor gear? I'm doing a poster signing at the Wisconsin Pharmacal booth, passing out pint glasses and enjoying live music, too. Should be fun. At the risk of sounding too cliched, wish you were here.
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