Jackson, Wis. (October 6, 2006) ??" Atwater Carey and Potable Aqua, two popular outdoor health and safety brands, recently finalized a sponsorship agreement with Eric Larsen. Larsen is a respected explorer, educator and writer who recently participated in the One World Expedition, the first-ever summer expedition to the North Pole. As part of the agreement, Larsen will field test Atwater Carey first aid products and Potable Aqua water purification products under extreme conditions during his future expeditions and training sessions. He will also make several public appearances on behalf of the brands each year through 2008.

?We?? re thrilled to have an adventurer of Eric?? s caliber standing behind our products,” said Mike Kermendy, director of marketing for Wisconsin Pharmacal, the parent company for Atwater Carey and Potable Aqua. ?We respect his efforts in drawing attention to important environmental issues such as global warming and polar bear preservation. And, we?? re excited about utilizing Eric?? s expertise in strenuous conditions to ensure our products continue to provide outdoor enthusiasts with the most comprehensive, reliable first aid and water purification solutions.”